"The Allium"
Objective: To create a chandelier that can be displayed in multiple interiors (home, office, business). The primary target market for The Allium are chain hotels and restaurants because they have the ability to buy large quantities. The secondary target market is homeowners. These homeowners shop at select home decor stores and have discretionary income.
Dimension: See graphic
Color: White or off white (basic) grey or metallic (premium)
Material: Ceramic
Production: Mass produced in a factory
Price: $150 (basic) $200 (premium)
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