Dead Dash
A small device embedded in a silicon "slap" bracelet that will randomly generate blips on a radar representing zombies. The objective is to outrun the zombies before they get you. The more you outrun the higher your score, and the possibility to unlock achievements. The device also uses Near Field Communication radio signals to detect and interact with other users. The other users can then initiate a tag based game with the radar system. The device also has functions to display date and time, and set alarms.
Hardware
The device uses an e-ink display like those found in popular eReaders. The benefit to this is low battery consumption and it works extremely well in sunlight as opposed to other displays. A micro usb port is located on the side for charging as well as a connection to a computer to upload stats and share online. The NFC system allows for a range of 350ft of opitmal wireless connection.
The Band
The band is comprised of a thin metal strip wrapped in colored silicone. When the strap is slapped on a wrist its rigid form is broken and it bends to the shape of the wrist. These were popular in the 80's and 90's with kids and it works as easy way to attach the unit. Ideally 8 colors would be available and special promotional ones could be sold i.e. Halloween pattern during the Halloween season.
Target Market
Primarily boys between the ages of 8-12. Ideally girls of the same age range would also be interested, and the production of different colors would help encourage this.
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